| (C) Conferences /Symposia Proceedings: |
|
|
| Author(s) |
Title of Abstract / Paper |
Title of the Proceedings |
Venue |
Year |
| NIVETHA P | Study on the Effects of Product Packaging and Brand Knowledge on Retail Consumers’ Purchasing Decisions | Technological Progress and Business Transformation | PMIST | May-2024 |
| (D) Books Chapters: |
|
| Author(s) |
Chapter Title |
Book Title |
Name of Publishers |
ebook ISBN/Hardcover ISBN/ISSN |
Year of Publication |
| KANIMOZHI N,NIVETHA P | DIGITAL WORKFORCE TRANSFORMATION - AN BIRD S EYE VIEW | Digital transformation of financial services and sustainability: Jan Dhan Yojana in Financial Inclusion | Vivekanandha Arts and Science College for Women, Sankagiri, India | -, 978-93-93942-72-2 , | April-2025 | | NIVETHA P | Analyzing Consumer Views of AI based Dynamic Pricing and the Potential of Augmented Reality in E-Commerce | AI in Business Redefining Management and Financial Synergies | Journal Press India | 978-81-981704-5-3, -, | April-2025 | | NIVETHA P | Study on the Effects of Product Packaging and Brand Knowledge on Retail Consumers’ Purchasing Decisions | Technological Progress and Business Transformation | Journal Press India, Delhi, India | 978-81-973215-3-5, -, | June-2024 |
|
