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Dr. JAYANTHI N

Professor / COM

jayanthin@pmu.edu




Examination Board / University Year Specialization
Ph.DBharathiar University2013Commerce (Marketing)
MBATamilnadu Open University2012Finance & Human Resource
M.PhilBharathiar University2006Commerce
M.ComBharathiar University2004Commerce
B.ComBharathiar University2002Commerce
Designation Employer From To
ProfessorPeriyar Maniammai Institute of Science & Technology02-06-2025Till Date
Associate ProfessorPeriyar Maniammai Institute of Science & Technology12-06-201702-06-2025
Advanced Corporate AccountingAdvanced financial accountingBusiness EconomicsCost AccountingDirect Tax Laws
DissertationE-Commerce & E-GovernenceEconomics of regulation of domestic and foreign exchange marketsFinancial Management and PolicyFinancial Market and Institutions
Financial ServicesFundamentals of Cost AccountingGeneral EconomicsGeneric Elective - II SalesmanshipGoods and Services Tax
GST MODELHuman Resource DevelopmentHuman Resource ManagementIncome Tax Theory Law and Practice Internership Programme
Investment and Portfolio ManagementManagement AccountingManagerial EconomicsMarketing PracticesPrinciples & Practices of Cost Accounting
Principles of EconomicsPrinciples of ManagementResearch MethodologySalesmanshipSecurity Analysis and Portfolio Management
Spread Sheet Accounting Strategic Management
Level Role Title of Activity Date Event Type
From To
InstitutionCo-ConvenorEntrepreneurship Orientation program08-10-202608-10-2026Entrepreneurship - Student Related
InstitutionConvenorExploring placement and career Opportunities in the Media and Television industry21-09-202621-09-2026Guest / Invited Lecture
InstitutionConvenorBuilding Intelligent Business Applications: Integrating AI, Commerce and Technology10-09-202610-09-2026Workshop/Seminar/Webinar - Student Related
InstitutionConvenorAI for commerce professionals transforming finance,marketing and Business Decisions09-09-202609-09-2026Workshop/Seminar/Webinar - Student Related
InstitutionConvenorArtificial Intelligence in Banking, Manufacturing, and Retail: Applications and Future Career Prospects & Placement Training for Cloud-Enabled Business Careers: Industry Expectations and Opportunities23-03-202623-03-2026Career Development/Counseling
InstitutionCo-ConvenorE-Commerce Platforms & B2B Digital Marketing and Account-Based Marketing12-03-202612-03-2026Guest / Invited Lecture
InstitutionConvenorWorkshop on Financial Analytics using Python, SQL, and Excel11-03-202611-03-2026Workshop/Seminar/Webinar - Student Related
InstitutionConvenorIntegrating Artificial Intelligence in Cloud-Based Accounting and Financial Systems05-03-202605-03-2026Guest / Invited Lecture
InstitutionConvenorData Analysis using Machine Learning Models.12-02-202612-02-2026Workshop/Seminar/Webinar - Student Related
InstitutionConvenorCurrent Trends and Career opportunities in the New Frontier23-01-202623-01-2026Career Development/Counseling
InstitutionConvenorDIGITAL SKILLS FOR COMMERCE CAREERS23-01-202623-01-2026Skill Development Training
InstitutionCo-ConvenorBuilding a Successful Commerce Career23-01-202623-01-2026Skill Development Training
InstitutionCo-ConvenorFinancial planning for Young citizens.07-10-202508-10-2025Workshop/Seminar/Webinar - Student Related
InstitutionConvenorGoods and Services tax return filing Procedures 2025-202617-09-202517-09-2025Guest / Invited Lecture
InstitutionConvenorExploring the Features of work and identifying opportunities for HR innovations .23-08-202523-08-2025Alumni Activity
InstitutionConvenorSTUDENT COUNCIL ELECTION 2025-202613-08-202513-08-2025Student Council Election
InstitutionCo-Convenor“Alumni Connect: Sharing Experiences, Inspiring Futures”13-08-202513-08-2025Alumni Activity
InstitutionCo-ConvenorStudent Council Election13-08-202513-08-2025Student Council Election
InstitutionConvenorEmpowering the Students as Entrepreneurs: Startup Skills & Internship Insights29-04-202529-04-2025Workshop/Seminar/Webinar - Student Related
InstitutionConvenorPersonal Branding for leadership and career advancement in corporate sectors03-04-202503-04-2025Professional Development Programme
InstitutionConvenorDeveloping Communication Skills for Teamwork and Collaboration12-03-202512-03-2025Workshop/Seminar/Webinar - Student Related
InstitutionConvenorCareer guidance for competitive Examinations07-01-202507-01-2025Career Development/Counseling
InstitutionConvenor“Efficiently Structuring the Manuscript for its Successful indexed Publication in the field of Commerce”12-11-202412-11-2024Skill Development Training
InstitutionConvenorIndustrial visit07-11-202408-11-2024Industrial/Local/Study/Field Visit
InstitutionConvenorEntrepreneurial innovation : An ignite to student start-up17-10-202417-10-2024Entrepreneurship - Student Related
InstitutionCo-ConvenorPrevention of Abuse: Building Respectful Relationships and Preventing Gender Based Violence & Guide to Build a Positive Attitude25-09-202425-09-2024Gender Sensitivity
InstitutionConvenorAccounting Automation Streamlining Process with Enterprise Resource Planning (ERP)24-09-202424-09-2024Workshop/Seminar/Webinar - Student Related
InstitutionCo-ConvenorExtension Activity20-09-202420-09-2024Extension Activities
InstitutionConvenorAccounting Information System (AIS) for Accounting Research and Publications24-08-202431-08-2024Faculty Development Programme
InstitutionConvenorSMART ACCOUNTING THROUGH SYSTEM APPLICATIONS AND PRODUCTS22-08-202422-08-2024Guest / Invited Lecture
InternationalConvenorRevolutionizing Business Landscapes: The nexus of Technological Progress and Innovation04-04-202405-04-2024Conference
InstitutionConvenorAnnal gandiji and his contribution in commerce31-01-202431-01-2024Orientation Programme
InstitutionConvenorDISRUPTIVE INNOVATIONS AND PEDAGOGICAL PRACTICES IN COMMERCE22-11-202327-11-2023Faculty Development Programme
InstitutionCo-ConvenorIT Returns Fillling26-10-202326-10-2023Workshop/Seminar/Webinar - Staff Related
InstitutionCo-ConvenorTally Prime with GST07-09-202307-09-2023Guest / Invited Lecture
InstitutionConvenorEntrepreneurism and its effects on economic growth28-08-202328-08-2023Guest / Invited Lecture
InstitutionConvenorFaculty Development Programme on Outcome based Education23-08-202328-08-2023Faculty Development Programme
InstitutionCo-ConvenorINTERACTIVE TRAINING PROGRAME11-04-202311-04-2023Skill Development Training
InstitutionCo-ConvenorGST Audit and Annual returns filing Procedures21-03-202322-03-2023Workshop/Seminar/Webinar - Student Related
InstitutionConvenorDomestic Violence Act06-03-202306-03-2023Gender Sensitivity
InstitutionConvenorINTRODUCTION TO SPSS19-12-202204-01-2023Value Added Courses
InstitutionCo-ConvenorINTRODUCTION TO SPSS19-12-202204-01-2023Value Added Courses
InstitutionCo-ConvenorA Women and Child Safety programme - Fire Wings – Prevention of Abuse17-11-202217-11-2022Gender Sensitivity
InstitutionConvenorCA Awareness Programme For Higher Secondary Students20-06-202222-06-2022Technology Transfer
InstitutionConvenorGold Cup acrated water works10-06-202210-06-2022Industrial/Local/Study/Field Visit
InstitutionConvenorAmman-TRY TMT Bars Private Limited10-06-202210-06-2022Industrial/Local/Study/Field Visit
InstitutionConvenorMental Health and Wellbeing Ranking 2022 - Motivation Talk - 209-06-202209-06-2022Technology Transfer
Membership Type Organization Name Date
AcademicIndian Commerce Association13-02-2024
(A) Refereed Research Journals:
Author(s) Title of Paper Journal Volume (No.) Page numbers Year
JAYANTHI NCloud-Integrated LSTM Network for Continuous Cognitive Function Monitoring and Analysis Proceedings of the 2026 12th International Conference on Communication and Signal Processing--July-2026
UMAMAHESWARI D,SATHISHKUMAR R, JAYANTHI N,PRABHU SAI Techniques for Smart Blind Stick by Using Arduino BoardLecture Notes in Networks and Systems-593–601January-2026
PRABHU S, GOWRI B,UMAMAHESWARI D, JAYANTHI NDeveloping an E-Commerce Platform for Grain Sales Using WordPress: A Comprehensive Study Lecture Notes in Networks and Systems-355–364January-2026
JAYANTHI NInfluence of Unorganized Sector Employees on the Growth and Development of Textile Industries in South India: A Machine Learning Approach using Bayesian Structural Time Series (BSTS)2025 IEEE 7th International Conference on Computing, Communication and Automation, ICCCA 2025DOI: 10.1109/ICCCA66-December-2025
JAYANTHI NIoT-Enabled Sustainable Food Waste Reduction Strategies in Dining EstablishmentsProceedings of the 6th International Conference on Electronics and Sustainable Communication Systems--November-2025
JAYANTHI N, SUBENDIRAN S,PRABHU S,UMAMAHESWARI DLeveraging Python for Accurate Sales Prediction in the Apparel Industry Insights into Techniques: Exploring XGboost and Linear Regression Model Lecture Notes in Networks and Systems5573 - 586September-2025
VIJAYALAKSHMI P, BUVANESWARI S, SASIKALA A,PRABHU S, JAYANTHI NComparative analysis of ANN and ANFIS models for solar energy prediction: Advancing forecasting accuracy in photovoltaic systemsAIP Conference Proceedings3231040008 December-2024
VIMALA C, VIJAYALAKSHMI P, JAYANTHI N,UMAMAHESWARI DEnhancing Predictive Modeling in Power Plants: A Comparative Analysis of ANFIS and ANN for Electrical Energy Output Estimation7th International Conference on Inventive Computation Technologies, ICICT 2024-2147–2151June-2024
JAYANTHI NSecure Data Transmission Based on Artificial Intelligence Using IoT in Security SystemsProceedings - International Conference on Computing, Power, and Communication Technologies, IC2PCT 2024-1876–1880April-2024
JAYANTHI N,PRABHU S,UMAMAHESWARI DExamining market volatility arbitrage in cryptocurrencies with the perspective of Beldex coin trading dynamics in IndiaInvestment Management and Financial Innovations21289-300April-2024
JAYANTHI NAnalyzing Customer Psychological and Behavioral Attributes in Corporate Social Responsibility in Supply Chain Management Using a Multilayer Perceptron Approach2nd International Conference on Emerging Research in Computational Science, ICERCS 2024, 2024--April-2024
JAYANTHI NA STUDY OF EFFECTIVE ARTIFICIAL INTELLIGENCE TOOL IN DIGITAL MARKETINGJOURNAL OF THE ASIATIC SOCIETY OF MUMBAIVol. XCVI86July-2023
JAYANTHI NA COMPARATIVE STUDY ON ASSESSING ACADEMIC PERFO RMANCE PUBLIC AND PRIVATE SCHOOLS IN THANJAVURHistory Research JournalVolume: 29,118-123June-2023
JAYANTHI NAN INQUIRY INTO THE AVAILABILITY OF DIGITAL INFRASTRUCTURE FOR EFFECTIVE ONLINE TEACHING-LEARNING: TEACHERS’ PERSPECTIVE IN THE PRIVATE COLLEGES OF TIER-II CITIES IN TAMILNADU, INDIAGlobal Research Institute Korea University Volume 1569-82August-2022
JAYANTHI NPRACTICE OF LIQUIDITY AND SOLVENCY: DOES IT WORK IN HINDALCO INDUSTRIES LIMITEDJournal of Positive School PsychologyVol.6 2716-2724June-2022

(C) Conferences /Symposia Proceedings:
Author(s) Title of Abstract / Paper Title of the Proceedings Venue Year
JAYANTHI N,UMAMAHESWARI DSustainable Tourism Ecosystems Using Blockchain, A1-Driven Neuromarketing and Reinforcement Learning for Predictive CSR Optimization2nd International Conference on New PIMIuct Development and Smart Manufacturing (NPDSM-2026) Department of Mechanical Engineering and the Centre of Excellence in product Design and Smart Manufacturing.June-2026
JAYANTHI NConsumer behaviour towards green marketing and eco-friendly products EMERGING TRENDS IN E-COMMERCE, BUSINESS AND CORPORATE FINANCEPMISTMarch-2023

(D) Books Chapters:
Author(s) Chapter Title Book Title Name of Publishers ebook ISBN/Hardcover ISBN/ISSN Year of Publication
JAYANTHI NAI-Driven Neuromarketing in Tourism Sector for Enhancing Immersive Consumer EngagementTransforming Global Business through AI-Driven Digital Innovation for Sustainable and Circular EconomiesShanlax Publications-, 978-93-6163-855-8, August-2026
JAYANTHI N, CHRISTY A N,UMAMAHESWARI D, GOWRI B-Transforming Global Business through AI-Driven Digital Innovation for Sustainable and Circular EconomiesSHANLAX Publications, Madurai, India.-, 978-93-6163-855-8, July-2026
JAYANTHI N, SUBENDIRAN S,PRABHU S,UMAMAHESWARI DLeveraging Python for Accurate Sales Prediction in the Apparel Industry Insights into Techniques: Exploring XGboost and Linear Regression ModelData Mining and Information SecuritySpringer, Singapore Online ISBN: 978-981-96-6066-7, 978-981-96-6065-0, August-2025
JAYANTHI NAssessing Financial Literacy: Attitudes of Credit Card Holders Using Linear Regression ModelExploring Gen AI in Multidisciplinary Innovations and Contemporary LandscapePRIYAM PUBLICATIONS, Coimbatore, Tamilnadu, India-, 978-81-986245-7-4 , July-2025
JAYANTHI NComparative Analysis of Digital Knowledge Transmission in Public and Private Schools using Machine Learning AlgorithmsAI in Business Redefining Management and Financial SynergiesJournal Press India-, 978-81-981704-5-3, April-2025
UMAMAHESWARI D, JAYANTHI N,PRABHU S, SUBENDIRAN S- AI in Business: Redefining Management and Financial SynergiesJournal Press India-, 978-81-981704-5-3, April-2025
JAYANTHI NIoT-Enabled Wireless Sensor Network for Real-Time Battery Performance Monitoring in E-Bikes through Mobile Applications AI in Business Redefining Management and Financial SynergiesJournal Press India-, 978-81-981704-5-3, April-2025
JAYANTHI NIndustry 5.0: Opportunities and Challenges for Social TransformationIndustry 5.0: A New Prospect for Business and Industrial Transformation St. Joseph’s College, Tiruchirappalli.-, 978-93-9472-591-1, December-2024
JAYANTHI N,UMAMAHESWARI D,PRABHU S, VASANTHAKUMAR M-Technological Progress and Business Transformation Journal Press India, Delhi, India.978-81-973215-3-5, -, June-2024
JAYANTHI NA Case Study on Sales Forecast Analysis in Mamaearth: Using SWOT AnalysisTechnological Progress and Business Transformation Journal Press India, Delhi, India978-81-973215-3-5, -, June-2024
UMAMAHESWARI D, JAYANTHI N,PRABHU S, VASANTHAKUMAR M-Technology and Business Transformation Journal Press India (JPI)978-81-970159-6-0, -, April-2024
JAYANTHI NA STUDY ON PROBLEMS FACED BY ARTIFICIAL INTELLIGENCE PROGRAMMERS TOWARDS CLIENT SATISFACTIONEmerging Trends in ECommerce, Business and Corporate FinanceMayas Publication978-93-95214-24-7, 978-93-95214-24-7, NAJune-2023


Event Type Event Level Event Title Organized by Date Mode
From To
Guest / Invited LectureStateBoard of Studies MemberRathinam College of Arts and Science25-04-202425-04-2024Online
ConferenceInternationalREVOLUTIONIZING BUSINESS LANDSCAPES: THE NEXUS OF TECHNOLOGICAL PROGRESS AND INNOVATIONDEPARTMENT OF COMMERCE04-04-202405-04-2024Offline
Guest / Invited LectureStateMember in Board of Studies MeetingDr.SNS Rajalakshmi College of Arts and Science (Autonomous), Coimbatore21-09-202321-09-2023Offline
Orientation ProgrammeInstitutionOpportunities for Commerce StudentsVelammal Bodhi Campus05-11-202205-11-2022Offline
Book/Journal Name Publication Category Year
TECHNOLOGICAL PROGRESS AND BUSINESS TRANSFORMATIONJOURNAL PRESS INDIANationalMay-2024
TECHNOLOGY AND BUSINESS TRANSFORMATIONJOURNAL PRESS INDIANationalApril-2024
EMERGING TRENDS IN E-COMMERCE BUSINESS AND CORPORATE FINANCE EDUCATIONAL RESEARCH MULTIMEDIA & PUBLICATIONS, NASIK, MAHARASHTRA, INDIANationalJuly-2023
Emerging Trends in E- Commerce, Business and Corporate FinanceMayas PublicationNationalJune-2023
Author(s) Patent Title Status Publication Date Granted Date
VIJAYALAKSHMI P,UMAMAHESWARI D, JAYANTHI NINNOVATIVE APPROACH FOR PREDICTION OF STOCK PRICE AND MOVEMENTS USING FUZZY INFERENCE SYSTEM AND MACHINE LEARNING ALGORITHMSPublished2022-10-07
Award Name Purpose/Received For Awarded Given by Date
Certificate of Fellowship Collaborative Activities Singapore Institute of Auditors, Singapore17-08-2023
Avishkar Achievers Award 2022Best Inspirational Teacher and Researcher Award Avishkar Foundation Solapur 19-06-2022
Avishkar Achievers Award 2022Best Inspirational Teacher and Researcher Award Avishkar Foundation Solapur 11-06-2022
Organization Name-MoU Signed by Level Scope Date of MoU
TAMILNADU ADVANCED TECHNICAL TRAINING INSTITUTENationalFor offering B.Com FinTech and A I programme with efeect from the Academic Year 2025-2631-03-2026
Singapore South Asia Chamber of Commerce and IndustryInternationalTo promote interaction through workshop, conference, project work, internship and hands on training.To do research 13-04-2023
Miles Education and Private Limitted, BangaloreNational(i) Exchange of academic and administrative staff and students, (ii) Extension of students learning opportunities, (iii) conducting coaching classes for CMA Support (Add-On) (iv) Exchange of academic materials, (v) Provide Online Video and LMS Access Assist in campus placements for students who have cleared both the parts of CMA exams.20-05-2022
Contact Address :

JAYANTHI N
Professor
Department of Commerce
Periyar Maniammai Institute of Science & Technology
Vallam-613403